Game Designer
Super Player League
2023 Jan -- March
Content Creator Partnership Intern



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What is Super Player League?
Super Player League aims to empower gaming enthusiasts to become content creators through the comprehensive mentorship program.
As a content creator partnership intern at XiGua Video (an online video platform -- sister product of Tiktok), I help manage our diverse creator community of 700+ members across 7 different mobile game titles (Including Minecraft, Subway Surfer, Soul Knight, Ball of Battles, etc.), fostering an environment where both new and experienced content creators can thrive and grow their channels.

What did I do?
My role focuses on optimizing creator performance through data-driven strategies, where I track and analyze key metrics such as views, click-through rates, and engagement levels to help creators meet and exceed their performance targets. In addition, I review content submissions and provide constructive feedback to creators, ensuring high-quality standards while helping them improve their creative and technical skills.
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In the end, our program has successfully cultivated 12 exceptional content creators who consistently produce high-quality content, each generating over 10 videos with their recent three videos achieving more than 1,500 views. These top performers have each grown their follower base by more than 500 subscribers during the program period.
The broader impact extends across our entire creator program, where most participants have produced at least 5 videos and maintained a steady viewing rate of over 1,500 views across three consecutive videos. Even our emerging creators have seen substantial growth, with each gaining more than 50 new followers during the program duration. These achievements reflect the program's success in nurturing gaming content creators while building a sustainable content ecosystem that drives platform growth.